![]() ![]() ![]() If used maliciously, there is no unaltered original, no raw material that could be produced as a basis for comparison or evidence for a fact-check. Generated media, such as deepfaked video or GPT-3 output, is different. ![]() We understand that each picture is rooted in reality. (In fact, it’s often un-Photoshopped content that attracts public attention.) And yet, we don’t fully disbelieve such photos, either: While there are occasional heated debates about the impact of normalizing airbrushing-or more relevant today, filtering-we still trust that photos show a real person captured at a specific moment in time. Very few people today believe that an airbrushed magazine cover shows the model as they really are. ![]() We came to accept that technology for what it was and developed a healthy skepticism. “Today, fine artists add finishing touches by Photoshopping their artwork, and pornographers would have nothing to offer except reality if they didn't Photoshop every one of their graphics.” “Adobe Photoshop is easily the most life-changing program in publishing history,” declared a Macworld article from 2000, announcing the launch of Photoshop 6.0. When Photoshop, After Effects, and other image-editing and CGI tools began to emerge three decades ago, the transformative potential of these tools for artistic endeavors-as well as their impact on our perception of the world-was immediately recognized. This wouldn't be the first such media inflection point where our sense of what's real shifted all at once. If this were to happen, how would it change the way we react to the content that surrounds us? As its output becomes ever more difficult to distinguish from text produced by humans, one can imagine a future in which the vast majority of the written content we see on the internet is produced by machines. Last month brought the introduction of GPT-3, the next frontier of generative writing: an AI that can produce shockingly human-sounding (if at times surreal) sentences. Subscribe to WIRED and stay smart with more of your favorite Ideas writers. ![]()
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